Cultural Sustainability Strategy Session
A 90-Minute Executive Working Session for Destination Leaders
A Practical Entry Point for Integrating Cultural Sustainability into Destination Strategy
As sustainability expectations increase, destinations are being asked to demonstrate not only environmental stewardship but cultural responsibility.
In many destinations, culture shapes identity, differentiation, and community trust, yet its role within sustainability and stewardship planning is not always clearly positioned.
The Cultural Sustainability Strategy Session is a focused 90-minute executive working session designed to help destination leaders clarify how cultural sustainability fits within their strategy and identify practical next steps for incorporating it more intentionally.
Designed to help destinations better manage tourism’s impact on local cultural sustainability, this session provides strategic clarity and a practical starting point without requiring a large consulting engagement.
Grounded in established destination stewardship and sustainability frameworks, including GSTC and UN Tourism guidance, the session helps ensure cultural sustainability is clearly recognized within your existing strategy.
Common Problems This Session Addresses
Many tourism organizations recognize the importance of local culture but lack a clear way to address cultural sustainability within their strategy.
This session is designed for organizations where:
• Cultural sustainability is discussed but not clearly defined
• Culture is central to destination identity but not integrated into sustainability planning
• Tourism impacts on local culture are not clearly understood
• Sustainability efforts emphasize environmental performance while cultural considerations remain less developed
• Leaders want clear direction on what to do next
Who This Session Is For
This session is designed for organizations that coordinate tourism across a destination, including:
• Destination Management Organizations (DMOs)
• Tourism boards and regional tourism authorities
• Sustainable tourism networks and alliances
• Heritage destinations and cultural districts
It is especially useful for organizations:
• Updating sustainability or strategic plans
• Responding to tourism growth pressures
• Seeking clearer alignment between tourism development and local identity
• Looking for direction before launching a larger initiative
What We Focus On
During the session, we will:
• Clarify what cultural sustainability means in your destination context
• Review how cultural sustainability currently appears in your strategy and priorities
• Explore why sustaining local culture matters to your destination’s long-term success
• Discuss how cultural sustainability connects to your existing sustainability approach
• Identify practical entry points for incorporating cultural sustainability more intentionally
How it Works
Pre-Session Intake
You complete a short questionnaire about your strategy, priorities, and planning timelines.
90-Minute Working Session
A structured executive conversation focused on cultural sustainability in your destination and how it fits within your sustainability strategy.
Written Summary
Delivered within five business days, including:
• A working definition of cultural sustainability
• Observations on its current positioning
• Practical entry points for implementation
• 2–3 realistic next steps
Session Outcomes
By the end of the session, your organization will have:
• A clarified definition of cultural sustainability
• Clearer understanding of culture’s role in sustainability strategy
• An assessment of its current strategic position
• Clearer understanding of its relevance to destination priorities and long-term success
• Practical entry points for incorporating cultural sustainability more intentionally
• Clearer messaging for boards and partners
• A defined starting point for deeper work
Investment
$950 per session
Schedule a brief introductory conversation to confirm fit and next steps.